Nation-wide digital promo "Prize in every pack" that offered quaranteed prizes for a contact with the brand in the non-digital world: open a pack of chips - and get a prize; sign in the promo site - and get a prize!

Promo for HoReCa customers that enabled visitors to discover the lightness and tranquility of summer together with Aperol Spritz cocktail. A dozen of gaming mechanics and two cocktails at a price of one performed as sponsors of the mood.

Nation-wide digital promo with offilne support, offering participants much fun and prizes and engaging them into a dozen of entertaining activities, such as picnics, beach program and a party.

On-pack promo campaign for the brand committed to philosophy of natural beauty. 1 hryvna from each purchase of product was used for funding the renovation works intended to restore the attractiveness of one of the most popular parks in the capital city.

The project incuded digital and BTL support of the nation-wide promo "Summer with Lay's". By sharing their summer expectations, participants got an opportunity to make them true with help of Lay's.