The nationwide TTL campaign of Lay's and Pepsi.
The nationwide promo "Reveal your football emotions"
The project incuded digital and BTL support of the nation-wide promo "Summer with Lay's". By sharing their summer expectations, participants got an opportunity to make them true with help of Lay's.
Nation-wide digital promo with offilne support, offering participants much fun and prizes and engaging them into a dozen of entertaining activities, such as picnics, beach program and a party.
Nation-wide digital promo "Prize in every pack" that offered quaranteed prizes for a contact with the brand in the non-digital world: open a pack of chips - and get a prize; sign in the promo site - and get a prize!