The project incuded digital and BTL support of the nation-wide promo "Summer with Lay's". By sharing their summer expectations, participants got an opportunity to make them true with help of Lay's.  

Nation-wide digital promo with offilne support, offering participants much fun and prizes and engaging them into a dozen of entertaining activities, such as picnics, beach program and a party.

The event organized by our agency gave a chance to all guests to join the esthetical world of Negroni. It offered a retrospective overview of the brand’s history, a unique photo shooting area and a search for a secret Campari code. Preparatory works included the mounting of bars and promo area.

Nation-wide digital promo "Prize in every pack" that offered quaranteed prizes for a contact with the brand in the non-digital world: open a pack of chips - and get a prize; sign in the promo site - and get a prize!

Promo for HoReCa customers that enabled visitors to discover the lightness and tranquility of summer together with Aperol Spritz cocktail. A dozen of gaming mechanics and two cocktails at a price of one performed as sponsors of the mood.