LAY'S

FIND YOUR SUMMER FLAVOR!

September 01, 2017

Nation-wide digital promo "Prize in every pack" that offered quaranteed prizes for a contact with the brand in the non-digital world: open a pack of chips - and get a prize; sign in the promo site - and get a prize!   
700k codes registered;        
600k participants;              
500k promo site visits.

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