BTL project for Ukraine’s loudest music festival called Atlas Weekend.

Under this project, we supported the summertime promo “Summer with Lay’s” with Digital and BTL activities.

Nation-wide digital promo boosted by offline events, when participants joined in a dozen of activities in themed summer areas.

The first “Prize in Every Pack” promo in Ukraine.

The nation-wide promo that turned into a “battle” between fans of the two Lay’s flavor stars.

This nation-wide promo “Share you football emotions” brought together the fans of the most popular game and the fans of the most popular snack.