This nation-wide promo “Share you football emotions” brought together the fans of the most popular game and the fans of the most popular snack.

The nation-wide promo Lay’s Movie 2.0 established a direct link between the world’s chips number 1 and the world’s cinema production center.

2017 Bronze Effie Award in “Cross Media Story Telling” category.

The nation-wide TTL-campaign for fans of Lay’s and Pepsi held just when Kyiv hosted 2018 UEFA Champions League Final.