FROM SOFA STRAIGHT TO HOLLYWOOD

Gaining the momentum of the previous campaign, the nation-wide promo Lay’s Movie 2.0 established a direct link between the world’s potato chips number 1 and the world’s cinema production center. Under the promo, we offered free promo codes for online movie streaming services, LG Smart TVs and the trip to Hollywood as a grand prize. Based on the results of the promo our agency was awarded with 2019 Golden Effie.