The nation-wide digital promo dedicated to the FIFA World Cup.

The nation-wide promo that turned into a “battle” between fans of the two Lay’s flavor stars.

This nation-wide promo “Share you football emotions” brought together the fans of the most popular game and the fans of the most popular snack.

The nation-wide promo Lay’s Movie 2.0 established a direct link between the world’s chips number 1 and the world’s cinema production center.